The New Mix 105- the Fun FM, WLMX 104.9 is Western Wisconsin & Eastern Minnesota’s Variety Hits Radio station entertaining over 218,00 people in our listening area with music from the 70’s, 80’s, well...everything! Besides great music that listeners know and love, we keep you up to date with the latest Local News, Sports and Area Weather. Our thousands of active and responsive listeners save big every Wednesday at 10am with the “Shopping Show”!

The New Mix 105 also sponsors fantastic annual area events like EXPO 2008 & the Women’s Expo. The New Mix 105 also provides the best High School Sports coverage around, and we are your exclusive Radio home for Minnesota Twins baseball & Minnesota Vikings football! The New Mix 105 is involved in all areas that we serve from broadcasting year-round from great events, to raising money for many great organizations like Burnett Youth Hockey, Red Cross, American Cancer Society, The Salvation Army, Special Olympics and more.

• Radio allows you to reach consumers when it counts. An amazing 63% of 25- to 54-year-old consumers listen to radio within one hour of making their biggest purchase of the day. Compare that to 22% for TV, 13% for newspaper and 12% for magazines. (Source: Arbitron/RAB Media Targeting, 2000)
• Radio has a broad reach. Each morning, 82.7% of people ages 12+ listen to the radio. Meanwhile, only 29.8% of adults watch morning television
  (7AM-9AM) and less than half of people read a newspaper Monday to Saturday (66% read it on Sundays). (Source: Media Audit, Readership Institute, 2002)
• Radio is also your best bet for building brand awareness. Radio outscores TV in key messages communication. In fact, 51% of listeners remember a brand's key message after hearing it on the radio vs. 33% of TV viewers. (Source: Pre-Testing Company, 1999-2000)